“Their strategies helped us shape a thriving live-class platform that empowered thousands of independent educators, truly transformative.”
BitClass
Karan Anand
VP of Growth, BitClass
60%
MoM reduction in instructor acquisition costs
5000+
Moms turned entrepreneurs
$1M
Profit achieved in just 12 months
We helped BitClass raise $7M in seed funding, onboard over 5,000 “mompreneurs,” and reach $1M in profit within a year.
Overview
BitClass is a live learning platform that focuses on empowering everyday experts, particularly mothers, to monetize their skills and passions through real-time classes. Driven by a mission to democratize teaching and learning, BitClass needed a powerful go-to-market strategy, onboarding support, and marketing efforts to showcase the platform’s value. During the pandemic, BitClass saw a surge in popularity, underscoring the importance of accessible virtual learning environments.
The Challenge
Attract talented instructors who are non-professionals (e.g., stay-at-home moms)
Validate the live-class model for diverse skills (cooking, crafts, fitness, etc.)
Manage 1,200+ daily live sessions while maintaining quality and user experience
Optimize cash flow to achieve profitability within a tight timeframe
Scale operations in tandem with fast-growing user demand
Services
Growth Strategy & Market Analysis
Paid Ads & Instructor Acquisition
Conversion Rate Optimization
Analytics & Session Tracking
Lifecycle & Retention Marketing
Community Building & Engagement
Investor Relations & Pitch Support
Brand Alignment
Established BitClass as an inclusive, supportive platform for everyday educators, highlighting their opportunity to earn and gain recognition.
Built tracking for daily sessions, instructor sign-ups, and student engagement metrics to monitor performance in real time.
A/B tested ad creatives and landing page flows aimed at both prospective instructors and learners, refining messaging to improve conversions.
Set up automated onboarding and retention emails, nudging new instructors to create courses, engage learners, and gather reviews.
Highlighted success stories of mompreneurs, showcasing the possibilities of earning an income from teaching online skills.
Launched referral and loyalty programs, rewarding instructors and students who regularly hosted or attended classes, driving consistent platform activity.
Results
BitClass not only secured $7M in seed funding but also demonstrated rapid profitability—earning $1M in profit within 12 months. Instructor acquisition costs dropped by 60% month over month as the platform’s reputation grew, and over 5,000 moms successfully launched their own classes. Daily live sessions reached 1,200+, fueling a vibrant community of active learners and teachers.
60%
MoM reduction in instructor acquisition costs
5000+
Moms turned entrepreneurs
$1M
Profit achieved in just 12 months
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist