“They helped us accelerate international expansion and orchestrated a strategic acquisition that boosted our overall valuation.”
Graphy by Unacademy
Neha Kapoor
VP of Growth, Graphy by Unacademy
54%
Increase in enterprise partnerships
1M+
ARR from Singapore expansion
300%
Growth in platform adoption
We played a major role in acquiring Spayee for $25M, scaling it to a $100M asset, and driving $1M in recurring revenue from Singapore.
Overview
Graphy, a specialized unit of Unacademy, focuses on delivering premium online courses and e-learning solutions for diverse audiences. Backed by Unacademy’s 3.5B valuation and a strong edtech pedigree, Graphy expanded internationally and spearheaded the strategic $25M acquisition of Spayee, transforming it into a $100M asset. Simultaneously, the team launched a Singapore office to capture lucrative B2B partnerships in the Southeast Asia market.
The Challenge
Leverage Unacademy’s brand equity to grow Graphy’s reach
Integrate Spayee’s technology and user base seamlessly post-acquisition
Launch a Singapore office to tap into regional B2B opportunities
Demonstrate rapid ROI on a $25M investment
Retain a strong user community despite shifting business verticals
Services
Acquisition Strategy & Integration
International Market Entry & Growth
Paid Campaigns & Performance Marketing
Enterprise Sales & Partnership Development
Analytics & Conversion Optimization
Content Strategy & SEO
Lifecycle & Retention Marketing
Approach
Unified Spayee’s core offering with Graphy’s platform, ensuring a consistent user experience under Unacademy’s broader brand umbrella.
Deployed tracking across product usage, enterprise lead funnels, and partner onboarding processes to guide iterative improvements.
Ran A/B tests on landing pages, product demos, and cross-platform bundles to refine B2B pitch decks and consumer marketing messages.
Created localized campaigns (email, webinars, live demos) in Singapore, nurturing leads from initial interest to long-term partnerships.
Developed high-impact case studies and whitepapers highlighting e-learning success, attracting institutions seeking robust course delivery solutions.
Implemented feature rollouts based on user feedback, cementing loyalty among both existing Spayee clients and new Graphy sign-ups.
Results
By seamlessly integrating Spayee’s platform post-acquisition, Graphy unlocked a 300% increase in overall adoption. In parallel, launching the Singapore office generated $1M+ in annual recurring revenue from B2B deals, bolstering Graphy’s position in Southeast Asia. Enterprise partnerships rose by 54%, reflecting the combined platform’s enhanced credibility and product scope. These milestones contributed to Unacademy’s continued growth trajectory and reinforced its $3.5B valuation in the edtech space.
54%
Increase in enterprise partnerships
1M+
ARR from Singapore expansion
300%
Growth in platform adoption
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist