Their approach was unbelievably streamlined, adapting the M&S brand to each new location with ease and efficiency.”
Marks & Spencer
“
Rebecca Liu
Regional Expansion Lead, Marks & Spencer
68%
MoM improvement in supply chain efficiency
120%
Year-over-year growth in store foot traffic
45%
Increase in revenue from new markets
We helped Marks & Spencer scale from 5 to 50 stores across the Asia Pacific region.
Overview
Founded in the UK and globally recognized, Marks & Spencer (M&S) embarked on an ambitious expansion plan across Asia Pacific. The goal was to open multiple stores in record time while preserving the brand’s legacy of quality and sustainability, and simultaneously cater to diverse local tastes and shopping behaviors.
The Challenge
Localize product lines to appeal to varying cultural preferences
Streamline supply chain for rapid store rollouts
Establish brand loyalty in markets where M&S was relatively unknown
Recruit & train local staff to maintain consistent quality and service
Drive foot traffic while managing operational costs
Services
Market Analysis & Localization Strategy
Supply Chain Optimization
Paid Media & Grand Opening Campaigns
Store Layout & Visual Merchandising Consulting
Recruitment & Training Programs
Analytics & Conversion Rate Optimization
In-Store & Digital Customer Journey
Approach
Ensured all new stores captured Marks & Spencer’s hallmark look and feel, from product assortment to customer service standards.
Deployed real-time inventory and sales tracking, allowing the team to fine-tune product availability and forecast demand for each region.
Tested store layouts, merchandise mixes, and promotional strategies, quickly identifying best practices to replicate in new branches.
Created targeted email and loyalty programs for local customers, reinforcing repeat visits and word-of-mouth referrals.
Highlighted M&S’s heritage of quality, while integrating local flavors and culturally relevant items into marketing campaigns.
Gathered feedback on store experiences to continuously enhance staff training, merchandising decisions, and promotional offers.
Results
Marks & Spencer successfully grew from 5 to 50 stores across Asia Pacific, experiencing a 68% month-over-month improvement in supply chain efficiency. Foot traffic jumped by 120% year-over-year, largely driven by localized marketing and product assortments. Overall, new-market revenue climbed 45%, cementing M&S’s reputation as a global retailer that can adapt and thrive in diverse markets.
72%
Blended
ROAS
81%
CVR
1,053%
Paid
Social Revenue
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist