Their ability to rapidly iterate and secure strategic partners propelled our growth in ways we never anticipated.”
99minds
“
Joshua Klein
Founder & CEO, 99minds
53%
Decrease in cost per enterprise lead
74%
Increase in partner-driven revenues
3x
Boost in average deal size
We helped 99minds scale to $2M in ARR through B2B campaigns in New York.
Overview
99minds is a marketing technology platform offering advanced loyalty and rewards solutions to businesses. Seeking to expand in the competitive New York market, the company aimed to establish key partnerships, highlight the platform’s data-driven capabilities, and accelerate its ARR by attracting mid-to-large enterprises.
The Challenge
Stand out in a crowded martech landscape
Attract enterprise-level clients seeking robust loyalty solutions
Refine inbound and outbound strategies to optimize cost per lead
Forge strategic alliances with complementary B2B platforms
Grow recurring revenue (ARR) sustainably
Services
Market Strategy & Positioning
Paid Media & Account-Based Marketing (ABM)
Partnership Outreach & Negotiation
Conversion Rate Optimization (CRO)
Analytics & Funnel Tracking
Content Marketing & Thought Leadership
Lifecycle & Retention Campaigns
Approach
Positioned 99minds as an innovative loyalty solution bridging data analytics and personalized marketing, appealing to forward-thinking enterprises.
Deployed advanced tracking to monitor lead sources, pipeline velocity, and deal sizes, guiding ongoing ABM adjustments.
A/B tested ad creatives and landing pages across LinkedIn, Google, and industry forums, refining targeting for decision-makers in retail and SaaS verticals.
Created automated email sequences and in-app notifications to onboard trial users, showcase ROI quickly, and convert them into paid subscribers.
Published high-value whitepapers, case studies, and webinars demonstrating 99minds’ success in boosting customer loyalty and repeat purchases.
Implemented tiered subscription models and personalized customer success support, reducing churn and extending contract durations.
Results
99minds achieved $2M in ARR, with a 53% reduction in cost per enterprise lead. Partner-driven revenues surged by 74% as strategic alliances opened new sales channels. The company also witnessed a 3x increase in average deal size, securing multi-year commitments from enterprise clients seeking robust loyalty platforms.
53%
Decrease in cost per enterprise lead
74%
Increase in partner-driven revenues
3x
Boost in average deal size
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist