They propelled our vision of making healthcare accessible, ensuring we partnered with top hospitals and clinics at an impressive pace.”
Practo
“
Dr. Anil Shetty
VP of Growth, Practo
62%
YoY improvement in user retention
80%
Increase in healthcare provider adoption
5x
Growth in daily telemedicine usage
We helped Practo onboard hospitals and doctors nationwide with a 100-person sales team, expanding digital healthcare access.
Overview
Practo is a pioneering digital healthcare platform in India, offering telemedicine services, appointment bookings, and online prescriptions. Seeking to scale nationally, Practo needed a robust strategy to bring on board top hospitals, clinics, and individual practitioners—while simultaneously educating the market about the convenience and reliability of online healthcare solutions.
The Challenge
Onboard large healthcare institutions and independent practitioners
Demonstrate the efficacy of telemedicine to a diverse, sometimes skeptical market
Scale a 100-person sales team to cover multiple territories
Integrate user feedback to drive platform improvements
Retain patients and doctors through consistent, high-quality virtual care
Services
National Growth Strategy
Paid Media & SEM Campaigns
Sales Team Recruiting & Training
Analytics & Conversion Optimization
Content Marketing & PR
Lifecycle & Retention Marketing
UI/UX Consulting for Telemedicine
Approach
Positioned Practo as a trusted healthcare companion, emphasizing ease of use, verified professionals, and data security.
Deployed end-to-end tracking for appointment bookings, telemedicine sessions, and user feedback to refine platform features.
Ran A/B tests on marketing channels, ranging from search ads to community health drives, to identify the highest-converting audiences.
Created automated email and push notifications to remind patients of upcoming appointments, check-ups, and prescription refills.
Produced educational resources (blogs, webinars, expert Q&A sessions) to build trust in digital healthcare, addressing privacy and effectiveness.
Rolled out loyalty programs for frequent telemedicine users and high-value clinics, strengthening their long-term commitment to Practo.
Results
Practo’s nationwide expansion was bolstered by a 100-person sales team that streamlined hospital and clinic onboarding. User retention improved by 62% year over year, highlighting strong patient engagement. Healthcare provider adoption surged 80%, as practitioners recognized the platform’s potential to expand their reach. Meanwhile, daily telemedicine usage increased 5x, proving the efficacy and growing acceptance of virtual healthcare options.
62%
YoY improvement in user retention
80%
increase in healthcare provider adoption
5x
growth in daily telemedicine usage
Performance Visualized
Top Creative Performers
Squad
Queenie Leung
Sr. Growth Strategist
Isabel Bellino
Growth Strategist
Jared Glassman
Growth Marketing Manager
Sarah Murphy
Growth Marketing Manager
Marina Chilingaryan
Brand Strategist
Helena Yang
Creative Lead
Gianna Del Monte
Growth Strategist