It was like flipping a switch—Sequifi’s recruiting campaigns and commission engine turned our hiring chaos into a smooth, scalable system.”
Sequifi
“
Riley Omanson
Head of Sales, Sequifii
58%
MoM decrease in time-to-hire for commission-based sales reps
120%
Increase in qualified applicants for high-churn solar and pest roles
3x
Growth in webinar attendance from industry decision-makers
We helped Sequifi streamline recruitment and commission management for fast-growing field teams, reducing hiring bottlenecks and fueling operational growth.
Overview
Sequifi, a commission automation SaaS, set out to solve one of the biggest bottlenecks for fast-scaling companies in solar, pest control, and insurance: hiring and retaining top-performing sales reps. By combining automated commission tracking with AI-powered recruiting funnels, Sequifi launched a vertical expansion into recruitment services—aimed at CEOs who were tired of no-shows, slow hiring cycles, and churn.
The Challenge
Recruit and train commission-based sales reps for companies in high-turnover industries
Build trust with industry leaders who are skeptical of “recruiting as a service” solutions
Reduce manual work and long sales cycles in team expansion
Establish brand credibility through education and thought leadership
Services
AI Recruiting Funnel & Automation
Webinar Funnels & Ego-Led Campaigns
Landing Page CRO & Conversion Strategy
SMS & Calling Agent Deployment
Email & LinkedIn Outreach
Post-Hire Engagement & Retention Automation
Approach
Positioned Sequifi as the “Operational Backbone” for solar and pest companies—highlighting recruitment, commission, and retention as a single automated workflow.
Integrated GHL (white-labeled), CallFluent, and Twilio to build trackable lead funnels—monitoring cost per applicant, conversion to hire, and onboarding speed.
Launched ego-led webinars and private groups to bring together industry leaders, turning Sequifi into a hub for CEOs and VPs to share hiring pain points and learn best practices.
A/B tested everything from cold email subject lines to SMS scripts and LinkedIn CTAs. Split campaigns by region (e.g. Utah vs Texas) to increase demo conversions.
Built custom lead journeys with Calendly, AI SMS/Calling agents, and recruiter handoffs—cutting manual back-and-forth and drastically reducing no-show rates.
Created vertical-specific content (e.g., “Top 5 Hiring Mistakes in Solar”) and retargeted ad viewers to book calls or join webinars, strengthening authority and conversion.
Results
Sequifi’s unified recruitment + automation strategy created measurable wins across the board. Companies like FlexPwr saw time-to-hire cut by 58%, while qualified applications more than doubled. Webinar campaigns increased Sequifi’s brand footprint, while AI agents reduced manual follow-up, turning previously cold leads into warm pipeline opportunities.
53%
Decrease in cost per enterprise lead
74%
Increase in partner-driven revenues
3x
Boost in average deal size
Performance Visualized
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