“Their strategic blueprint gave us the momentum to quickly penetrate the UAE market and scale our teaching services with precision.”
Vedantu
Rahul Batra
Head of International Expansion, Vedantu
58%
MoM improvement in learner retention
80%
YoY growth in new enrollments
3.5x
Increase in daily active users
We helped Vedantu add $3M in new revenue by deploying 300 reps in the UAE.
Overview
Vedantu is a leading Indian edtech platform known for its interactive live classes and personalized learning experiences. With a proven model in India, Vedantu set its sights on the UAE market, aiming to adapt curriculums, localize marketing, and build brand trust in a region ripe for digital education solutions.
The Challenge
Localize Vedantu’s offerings for regional curricula
Recruit & train a team of 300+ sales and support reps
Establish brand credibility in a new international market
Target high-intent learners while keeping acquisition costs manageable
Sustain engagement to boost retention and referrals
Services
International Growth Strategy
Paid Media & SEM Campaigns
Localization of Curriculum & Content
Conversion Rate Optimization (CRO)
Recruitment & Training Programs
Analytics & KPI Tracking
Email, SMS & Push Notification Marketing
Approach
Tailored Vedantu’s core messaging and teaching model to match local cultural norms, highlighting reputable instructors and region-specific content.
Integrated tracking solutions to monitor ad performance, demo sign-ups, and conversion to paid enrollments, enabling data-driven adjustments.
Tested multiple ad variations and landing pages, identifying the most compelling hooks for UAE parents and students.
Engaged prospective learners through automated email nurture flows, reminders for demo classes, and special onboarding offers.
Curated regionally relevant educational modules and success stories, fostering trust among parents seeking high-quality academic resources.
Implemented interactive features (live Q&A, one-on-one mentoring) to keep students engaged and foster word-of-mouth recommendations.
Results
Vedantu’s UAE expansion delivered $3M in new revenue, buoyed by a 58% month-over-month improvement in learner retention. New enrollments soared 80% year over year, as localized marketing and robust instructor training resonated with students and parents alike. The platform also saw a 3.5x surge in daily active users, underscoring Vedantu’s successful adaptation to a new international market.
58%
MoM improvement in learner retention
80%
YoY growth in new enrollments
3.5x
increase in daily active users
Performance Visualized
Top Creative Performers
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Gianna Del Monte
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